Global ecommerce sales are expected to top $4.2 trillion USD in 2020 and reach more than $6.5 trillion by 2023.
More than 2.1 billion shoppers are expected to purchase goods and services online by 2021. Increasingly, these online shoppers live outside the U.S.
By the end of 2020, 1.4 billion people are expected to join the world’s middle class, and most of them (approximately 85%) will be in the Asia Pacific region (APAC).
Ecommerce as a whole has already shifted away from the West and will continue to do so even as China’s previously hot consumer economy cools a bit.
In APAC, ecommerce grew 25% last year, topping $2.27 trillion USD: